Projects Category: Portfolio

Client: Thomson Media | EU | CFLI
Project Challenge:
Misinformation during the COVID-19 crisis endangered lives and eroded public trust in health messaging.

The Design Approach:
Launch an agile media response unit trained in mobile journalism and fact-checking. Focus on regional languages and digital reach.

The Solution:
Led a team of 10 reporters across Pakistan. Produced fact-checked content, coordinated with health authorities, and ensured accurate information dissemination through mobile and digital channels.

Focus Areas: Disinformation, Crisis Communication, Mobile Journalism
Outcome:
Helped correct public misconceptions, trained local reporters, and strengthened community-level trust in verified sources.

Client: Thomson Media | German Foreign Office
Project Challenge:
Increased polarization and bias in media coverage, especially around election periods, called for renewed focus on ethical, inclusive journalism.

The Design Approach:
Use a training-of-trainers model to enhance skills in conflict-sensitive, gender-sensitive, and solutions-based reporting.

The Solution:
Delivered 8 journalist trainings and 8 focus group discussions across regions. Oversaw production of 200+ multimedia stories highlighting democratic accountability and marginalized voices.

Focus Areas: Ethical Journalism, Media Inclusion, Capacity Development
Outcome:
Journalists produced content aligned with international standards. Many went on to train peers and publish stories on women’s rights and minority issues.

Client: Internews Network
Project Challenge:
Disasters like the 2005 earthquake and 2010 floods left communities without access to critical and timely information.

The Design Approach:
Establish emergency radio and mobile communication platforms in local languages to reach vulnerable populations directly.

The Solution:
Launched Earthquake Relief Radio and flood recovery campaigns across Punjab, KP, and Sindh. Trained journalists in humanitarian reporting and developed IEC materials with UN and NGO partners.

Focus Areas: Humanitarian Communication, Radio Journalism, Public Awareness
Outcome:
Enabled rapid response communication in disaster-hit areas. Programs were praised for transparency and lifesaving information delivery.

The Design Approach:
Train grassroots leaders—especially youth and minorities—as peace ambassadors equipped to educate and alert.

The Solution:
Trained 180+ individuals in Punjab and Sindh on basic human rights, crisis response, and community mobilization. Introduced Management Information Systems (MIS) for women protection.

Focus Areas: Human Rights Education, Community Advocacy, Early Warning
Outcome:
Ambassadors now serve as local defenders, connected to CSOs and formal protection systems.

Client: Bytes for All | EU (APC-IMPACT)

The Design Approach:
Conduct ground-level research through interviews, surveys, and case studies to build a compelling evidence base.

The Solution:
Co-authored a nationwide study with field data from journalists and HRDs. Highlighted cases of self-censorship, targeting, and state surveillance.

Focus Areas: Research, Privacy Rights, Advocacy Reporting
Outcome:
Published report influenced discussions at national and international levels around digital rights policy.

Client: Bytes for All Pakistan | USAID | Sida
Project Challenge:
Journalists and human rights defenders in Pakistan and Afghanistan face threats ranging from digital surveillance to targeted violence.

The Design Approach:
Conduct needs assessments and deliver modular safety programs—including digital security, psychosocial health, and advocacy strategies.

The Solution:
Trained over 250 journalists and HRDs. Designed regionally tailored training modules in Urdu, Pashto, and English. Delivered in-person and online workshops covering digital safety, misinformation response, and crisis communication.

Focus Areas: Holistic Security, Digital Rights, Resilience Training
Outcome:
Participants enhanced their safety protocols and reporting practices. A strong cross-border HRD network was formed.

The Solution:
Onboarded and engaged 70+ Afghan journalists across Pakistan, Iran, Turkey, and Afghanistan. Organized events, trainings, and mentorships tailored to the needs of exiled journalists. Maintained social media groups and virtual platforms to foster connection, safety, and peer support.

Focus Areas: Community Building, Media Resilience, Legal Aid, Digital Communication
Outcome:
Helped sustain journalistic activity in exile. Journalists continued to produce critical, ethical reporting. Networks now actively collaborate across borders.